PureWashOne is an car wash with a focus on environmentally friendly solutions. The dry car wash concept only uses around 300ml of water for each car cleaned, cool right? To highlight the focus on the environment we chose a clear green color as the foundation of the logo. It was important to have a logo that could be big and small without losing quality and recognition, and still keep looking good. The logo also needed to work well with dark backgrounds and light backgrounds. To blend in with existing color scheme on each store location.

This logo is a part of a bigger branding project that involves an multi-store website and graphical design and production, even a business presentation.